Novomatic
Austria · founded in 1980 · land-based machines and Greentube
About the studio
Novomatic is a European giant that grew out of land-based halls. Founded in 1980 by Austrian entrepreneur Johann Graf, it is now one of the world’s largest gambling groups, with its own machines, casinos and tens of thousands of employees. Its online arm is the subsidiary Greentube — that is the name Novomatic games appear under in internet casinos.
Book of Ra is their main contribution to history: the slot that spawned the entire “book” genre, later reinterpreted by every major studio. Sizzling Hot, Lucky Lady’s Charm and Dolphin’s Pearl are familiar to anyone who remembers the arcade halls of the 2000s.